P.O.S. – Never Better (2009) Will Unique Album Art Make Sales?

This entry was posted on Monday, January 26th, 2009 at 7:04 pm

In the days of MP3′s and people stealing more music than buying it, there comes a need to create a strategy to provoke fans to BUY the album, not steal it online. Some people try to add bonus tracks for download in the CD casing, some offer discount cards, some send free stickers and posters to hopefully get the fan excited enough to buy the album.

Enter: P.O.S.

Influenced just as much by Mos Def as he is punk bands like Minor Threat, he fuses his styles seamlessly to produce a unique sound that may put a smile on your face, or may make you want to punch yourself in the face. In order to keep up with the downloaders he released a new album with unique artwork. There are solid slides and 6 transparent slides in the booklet so the fan can rearrange the booklet and create unique artwork for themselves. Pretty cool. Here is a video of the booklet being rearranged.

And here is a link to his first single “Goodbye

Do you think the artwork will boost sales?

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