In the days of MP3′s and people stealing more music than buying it, there comes a need to create a strategy to provoke fans to buy the album, not steal it online. Some labels try to add bonus tracks for download in the CD casing, some offer discount cards, some send free stickers and posters to hopefully get the fan excited enough to buy the album.
In a world where software can be downloaded for free from thousands of different sites, the same is true for music. Oddly enough, the two have similarities when it comes to how they are sold. For me, I feel the need to buy music or software when I feel an emotional connection with the company. If it’s not emotional, then it somehow should feel unique and packaged together as if it had me, the user (or fan) in mind.
Think about the different software you use, there are probably a few where you think “Ah, I could download that.” At the same time, there is probably software on your computer that comes from a small company that seems like they really care about you as the customer. I have a few of them myself. Is there a new update? Of course I’ll purchase it, I want to support the people that help make my life easier and the ones who are working their asses off to make the best software possible.
The same can be said for music. There are the small labels, the DIYers, the never stop working type of people that consistently put out good music and work their asses off to make sure you decide to buy it rather than steal it. Sometimes it takes incentive, sometimes fans will buy just because they feel an emotional connection with an artist. Combining both? Now we’re talking.
Not only can fans get the unique presentation that they want, but they also know that the artist did this for them to make it feel that much more special. The artists look out for the fans and the fans will look out for the artists.
Here is a quick peak at the artwork from the new P.O.S. album:
And here is a link to his first single “Goodbye”
Do you think the artwork will boost sales?