P.O.S. – Never Better (2009) Will Unique Album Art Make Sales?

In the days of MP3′s and people stealing more music than buying it, there comes a need to create a strategy to provoke fans to buy the album, not steal it online. Some labels try to add bonus tracks for download in the CD casing, some offer discount cards, some send free stickers and posters to hopefully get the fan excited enough to buy the album.

In a world where software can be downloaded for free from thousands of different sites, the same is true for music. Oddly enough, the two have similarities when it comes to how they are sold. For me, I feel the need to buy music or software when I feel an emotional connection with the company. If it’s not emotional, then it somehow should feel unique and packaged together as if it had me, the user (or fan) in mind.

Think about the different software you use, there are probably a few where you think “Ah, I could download that.” At the same time, there is probably software on your computer that comes from a small company that seems like they really care about you as the customer. I have a few of them myself. Is there a new update? Of course I’ll purchase it, I want to support the people that help make my life easier and the ones who are working their asses off to make the best software possible.

The same can be said for music. There are the small labels, the DIYers, the never stop working type of people that consistently put out good music and work their asses off to make sure you decide to buy it rather than steal it. Sometimes it takes incentive, sometimes fans will buy just because they feel an emotional connection with an artist. Combining both? Now we’re talking.

Not only can fans get the unique presentation that they want, but they also know that the artist did this for them to make it feel that much more special. The artists look out for the fans and the fans will look out for the artists.

Here is a quick peak at the artwork from the new P.O.S. album:

And here is a link to his first single “Goodbye”

Do you think the artwork will boost sales?

95 thoughts on “P.O.S. – Never Better (2009) Will Unique Album Art Make Sales?”

  5. i bought two copies, one for me and one for a friend.

    and i downloaded the instrumental and deluxe versions from iTunes.

    they totally got me.

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  7. Haha ya I bought the deluxe one on itunes as well… the weird thing about it is how many spelling errors there are on the lyrics if you actually read it

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  10. That’s pretty cool. Definitely a good way to get people to buy the album. Also, I think companies should produce albums that contain like 15 songs, but they are all connected by a beat or riff that makes them seem like 1. Just found your site through Google, and wanted to say that I now in love with your blog. I just subscribed and can’t wait until your next post!

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  13. I agree. Artists should have some sort of strategy so people would buy the real thing. It is hard not to just download stuff off of the internet. So by having a strategy, people will refrain from doing that and buy the cds.

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  14. It’s an interesting idea, for sure, but I don’t know that it will help sales all that much. Nothing’s stopping people from downloading the contents of the CD and making their own album art now, is it?

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  15. Yes, some are buying but only fan club for collection, but not boot up too much of sell, i think most 95% always try to download music for free !

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  16. I don’t know if it’s going to boost sales for the common music fan, but the die hard would love it. Although with the way the music industry is going in terms of sales anything is worth a try…it’s just that a “custom art” album isn’t really going to draw me in.

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  17. Yup, they will really help increase your sells/ But like the poster above for normal music listeners it is not effective but it will really good for music lovers.

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  24. Artists and companies shouldn’t even try to sell the actual albums anymore. They should focus on merchandising. Marvel Comics, for example, hardly makes any money off of actual comics anymore. Sure there’s still people who buy the comics, but the real money comes from movies, action figures, Pez dispensers, ect.

    Musicians need to get in on that kind of action more.

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  26. Together with people who download music for free, there are still fans and lovers of specific bands who feel so happy to buy a quality album and enjoy beautiful music. As for me, I am not a fan of any band but it gives me great feelings to add one more album to my music collection.

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  48. I think there are a couple of important points here: There is a certain percentage of the population that are OK with stealing music / dvd’s, providing it doesn’t involve shop-lifting. These people will continue to steal, even if the prices are dropped really low. The rest of the population will only buy when they think the price is right. Of that section, some will steal if it’s too expensive, and the rest will do without. Everyone else will pay whatever it costs, because they think stealing is wrong. Will album art help? I’m not sure. Personally, I don’t think it will make any real difference. The best bet is to make stealing really un-cool… it’s working with smoking. I suggest getting the “stars” to make stealing un-cool (like they do with drugs). After all, it’s in their own interests if people don’t steal their music!!

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  49. Perhaps a slight increase in sales will be seen due to the unique art, however, it will not keep people from downloading albums illegally – because in the end people are interested in the music.

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  50. Pretty neat. But I think gone were the days of DVDs and CD albums. It takes too much space. Besides you don’t wanna use it for fear of breaking or scratching the disc. So you might as well rip it. Plus how many songs do you really like in the album? 2 or 4 maybe? I’m no Apple fanboy but the iTunes concept of just buying what track you want really revolutionized it. Instead of spending that much for an entire album. You can buy 4 hit songs you really like of different artists. That’s bettter IMO.

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  56. The idea is interesting, but will not last long. Because there is no perfect defense. While marking labels influenced the course of events (in percentage).

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  64. it is interesting and informative article. This has been very helpful understanding a lot of things. I’m sure a lot of other people will agree with me??cheer!!

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  65. Thank you very much for your interesting and thoughtful post. I totally share the idea with you. Little things very often play an important role in a company success. I wonder how fashion or restaurant could be recognizable among their competitors if they had not a powerful social media branding? You look at their logo and want to be a client, this is really a working logo.

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  75. In today’s network era, I personally don’t think that people will go and buy albums for new songs. even old songs are easily available on net and that too free.Also quality of those song is good.

    So, I guess instead of upgrading album, it is easier to prevent copyright of the same album on internet without the permission of singer of album.

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  78. In this article we have come to know about the current trend of mp3. Here the writer mention the truth of this industry. Certainly it is a article contains lot of information.

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  79. I think nifty things like that can entice some to buy but for most people, all that matters is the music itself. I think artists should embrace digital downloads more and be humble, as showing a good attitude tends to make people want to support them. Also, having easier access to free music helps people discover artists they may not have heard before, which leads them to support them through buying albums or attending concerts.

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  84. It’s an interesting idea, for sure, but I don’t know that it will help sales all that much. Nothing’s stopping people from downloading the contents of the CD and making their own album art now, is it?

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