In the days of MP3’s and people stealing more music than buying it, there comes a need to create a strategy to provoke fans to BUY the album, not steal it online. Some people try to add bonus tracks for download in the CD casing, some offer discount cards, some send free stickers and posters to hopefully get the fan excited enough to buy the album.
Enter: P.O.S.
Influenced just as much by Mos Def as he is punk bands like Minor Threat, he fuses his styles seamlessly to produce a unique sound that may put a smile on your face, or may make you want to punch yourself in the face. In order to keep up with the downloaders he released a new album with unique artwork. There are solid slides and 6 transparent slides in the booklet so the fan can rearrange the booklet and create unique artwork for themselves. Pretty cool. Here is a video of the booklet being rearranged.
I have been working on getting the new theme implemented on UFC Results for the past week or so and I think it is finally done. I haven’t had to build a theme in a while since I have been mostly doing work on our internal sites but it was good to get back into some coding. We wanted to have it up before UFC 93 on the 17th so it was time to get busy. Working with WP 2.7 was great, I’m loving the threaded comments. I also found a way to make custom gravatars work again by updating it into the functions.php file.
SUCCESS IS MINE!
One thing I don’t think I’ll ever understand is the UFC 93 betting lines, I guess you can say I’m not a better myself. Unless of course it’s at the horse races and I can make $2 bets, ooohhhh boy, big money big money!
And for any of those who care last month I got my blue belt in Brazilian Jiu Jitsu. YAY
The UFC Results website has had the same design for over a year now and I think it’s time for a change. There are tons of events coming up on the calendar to get excited about. The UFC 92 fight card is stacked full of good fights that are sure to entertain. Since we are doing some SEO to better rank for UFC 92 we are ready to also create a new theme that has designated places for revenue generating elements. There are a lot of ways to do it but we have to figure out a way to make it not annoying like so many of the other ads are.
Also things are going great at Lightpost Creative, we are getting very busy for the upcoming year. We recently upgraded to WordPress 2.7 and it is awesome. At first I was lost and wasn’t sure about the whole layout change, but now I like it. I also like the built in plugin search that it has, it makes things a lot easier when installing plugins since it can download, unzip and install for you with just a click of a button.
When I am browsing the web I find it hard to keep all the good things I find organized. I’ve got del.icio.us, Youtube, Twitter, Digg, StumbleUpon and Flickr accounts. Whenever I want to go back to a site I found, I would have to get to search for it on the particular site that I marked it on. When I heard about a site called Second Brain I had to check it out. What it does is aggregate all of your Stumbles, Diggs, Youtube favorites etc. so you don’t have to comb through your accounts to find content you saved. In this article I will give you an overview of my user experience with Second Brain.
Lately I have been extremely busy and haven’t had time to post much. One thing I do want to tell you guys is to check out DeDestruct, it’s one of the more recent blogs I have been working on. Lately I haven’t been able to post there either so I have been trying to do a lot of SEO/SMO stuff for it just so I can still help out. What we do is answer user submitted questions about CSS, AJAX, JavaScript, HTML and some other AWESOME stuff. Ya, awesome, I said it. [click to continue…]
